Itaú Uniclass Top 5
Itaú needed to promote buzz about Uniclass, the segment between retail banking and the premium Personnalité label. To highlight its five distinctive services, we created a communications platform in the form of a music festival. Customers had many interaction opportunities across Facebook, mobile and the web: they chose which bands would play, the set lists, talked with artists online and watched the concerts live via an exclusive broadcast for Uniclass customers. The concert featured many different hit songs and five bands selected by the customers themselves: Capital Inicial, Jota Quest, Frejat, Nando Reis and Paralamas do Sucesso. This was promoted with an integrated media strategy, Facebook posts and email marketing.