capa-hasbro

Social media

My Little Pony

The content developed for Facebook and Snapchat explores fun, fantasy and entertainment. Using values from the MLP universe like the power of friendship and harmony, we create fun experiences and invite fans to express all their love for Equestria’s adorable characters. With creativity and strategic planning, the page grew in engagement and reach and became a global benchmark for the brand.

My Little Pony

Gaming

Hasbro Gaming

It’s always more fun to play with family and friends. And it’s even better when the game continues on social media. The content on the Hasbro Gaming fan page encourages engagement and fun competition, expanding the narrative universe and wealth of references to games that test players’ intelligence, sharpen their creativity and build good times and good memories as a group. Twister, Clue, Risk, Jenga, Rubik’s Cube, Guess Who?, Bop It!, Simon, Pie Face… Hasbro’s classics and new releases, all in one place, to entertain people of all ages.

Monopoly

On Facebook, we gave voice to Mr. Monopoly, the traditional brand ambassador and charismatic figure who is always ready to close the best deals, drive opponents bankrupt, give financial advice and… challenge fans! Players recall facts and strategies and have a lot of fun on the fan page for one of the most popular board games in the world.

Monopoly

Play Doh

Play Doh

Welcome to the world of Play-Doh! For this brand’s Facebook and Instagram pages, we created a whole universe of tips, tutorials, puzzles and fun experiences, with pictures, stop motion and 3D animation. Fun and dynamic content to entertain and inspire fans of the modeling clay that has been delighting kids of all ages for more than 60 years.

Play Skool

Playing is a form of learning. Playskool is Hasbro’s early childhood product line, and it understands this like none other. On Facebook, we speak directly with moms (and dads). We understand how they feel, what they want to know, and even what bothers them about raising their little ones – but we never ever spoil anyone’s good mood. With clear language, relevant themes and an assertive reach strategy, the page has become one of our greatest successes.

Play Skool